In PES 2010 there are several fictional sponsors you get money from. You cannot chose a sponsor you want so you randomly get them. The sponsors pay a certain yearly sponsoring and a bonus for domestic wins.
Often there are more bonuses than they pay you for, for example for winning the Champions League or for winning three times in a row at home.
Sometimes there a conditions they will cancel the contract for example if you get eliminated in the group stage in the Champions League or if one of your key players doesn't play enough games.
In total there are 60 sponsors in different 10 categories:
Consumer Electronics Company
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